Step-by-step instructions
- Enter or select Clicks.
- Enter or select Impressions.
- Tap Calculate.
- Review the result shown directly below the calculator.
Click-Through Rate Calculator
Calculate clicks as a percentage of impressions.
How to use the Click-Through Rate Calculator
Calculate clicks as a percentage of impressions.
What the inputs mean
- Clicks
- Enter the value requested by this field label.
- Impressions
- Enter the value requested by this field label.
Formula or calculation method
Clicks is divided by Impressions and the result is multiplied by 100 to express the relationship as a percentage.
Example
For example, if Clicks is 25 and Impressions is 100, the calculated result is 25%.
How to understand the result
The result is a percentage. A higher or lower percentage has different meaning depending on the calculator, so compare it with the goal, limit, benchmark, or historical value relevant to your situation.
Tip: Keep all values in compatible units and use values from the same time period when the calculator compares two amounts.