Step-by-step instructions
- Enter or select Conversions.
- Enter or select Leads.
- Tap Calculate.
- Review the result shown directly below the calculator.
Sales Conversion Rate Calculator
Calculate conversions as a percentage of leads.
How to use the Sales Conversion Rate Calculator
Calculate conversions as a percentage of leads.
What the inputs mean
- Conversions
- Enter the value requested by this field label.
- Leads
- Enter the value requested by this field label.
Formula or calculation method
Conversions is divided by Leads and the result is multiplied by 100 to express the relationship as a percentage.
Example
For example, if Conversions is 25 and Leads is 100, the calculated result is 25%.
How to understand the result
The result is a percentage. A higher or lower percentage has different meaning depending on the calculator, so compare it with the goal, limit, benchmark, or historical value relevant to your situation.
Tip: Keep all values in compatible units and use values from the same time period when the calculator compares two amounts.