Step-by-step instructions
- Enter or select Average purchase value.
- Enter or select Purchases per year.
- Enter or select Customer lifespan (years).
- Tap Calculate.
- Review the result shown directly below the calculator.
Customer Lifetime Value Calculator
Estimate customer lifetime value from purchase value, frequency and lifespan.
How to use the Customer Lifetime Value Calculator
Estimate customer lifetime value from purchase value, frequency and lifespan.
What the inputs mean
- Average purchase value
- Enter the value requested by this field label.
- Purchases per year
- Enter the value requested by this field label.
- Customer lifespan (years)
- Enter the value requested by this field label.
Formula or calculation method
Average purchase value, Purchases per year, and Customer lifespan (years) are multiplied together.
Example
Try entering realistic values for Average purchase value and Purchases per year, then tap Calculate to see how the result changes.
How to understand the result
The result is the combined amount produced from the entered factors.
Tip: Keep all values in compatible units and use values from the same time period when the calculator compares two amounts.