Step-by-step instructions
- Enter or select Customers acquired.
- Enter or select Leads generated.
- Tap Calculate.
- Review the result shown directly below the calculator.
Lead Conversion Calculator
Calculate lead conversion by comparing customers acquired with leads generated.
How to use the Lead Conversion Calculator
Calculate lead conversion by comparing customers acquired with leads generated.
What the inputs mean
- Customers acquired
- Enter the value requested by this field label.
- Leads generated
- Enter the value requested by this field label.
Formula or calculation method
Customers acquired is divided by Leads generated and the result is multiplied by 100 to express the relationship as a percentage.
Example
For example, if Customers acquired is 25 and Leads generated is 100, the calculated result is 25%.
How to understand the result
The result is a percentage. A higher or lower percentage has different meaning depending on the calculator, so compare it with the goal, limit, benchmark, or historical value relevant to your situation.
Tip: Keep all values in compatible units and use values from the same time period when the calculator compares two amounts.