Step-by-step instructions
- Enter or select Marketing spend.
- Enter or select Revenue.
- Tap Calculate.
- Review the result shown directly below the calculator.
Marketing Cost Percentage Calculator
Calculate marketing cost percentage from marketing spend and revenue.
How to use the Marketing Cost Percentage Calculator
Calculate marketing cost percentage from marketing spend and revenue.
What the inputs mean
- Marketing spend
- Enter the monetary amount shown by the field label.
- Revenue
- Enter the value requested by this field label.
Formula or calculation method
Marketing spend is divided by Revenue and the result is multiplied by 100 to express the relationship as a percentage.
Example
For example, if Marketing spend is 25 and Revenue is 100, the calculated result is 25%.
How to understand the result
The result is a percentage. A higher or lower percentage has different meaning depending on the calculator, so compare it with the goal, limit, benchmark, or historical value relevant to your situation.
Tip: Keep all values in compatible units and use values from the same time period when the calculator compares two amounts.