Step-by-step instructions
- Enter or select Referral customers.
- Enter or select Referrals.
- Tap Calculate.
- Review the result shown directly below the calculator.
Referral Conversion Calculator
Calculate referral conversion by comparing referral customers with referrals.
How to use the Referral Conversion Calculator
Calculate referral conversion by comparing referral customers with referrals.
What the inputs mean
- Referral customers
- Enter the value requested by this field label.
- Referrals
- Enter the value requested by this field label.
Formula or calculation method
Referral customers is divided by Referrals and the result is multiplied by 100 to express the relationship as a percentage.
Example
For example, if Referral customers is 25 and Referrals is 100, the calculated result is 25%.
How to understand the result
The result is a percentage. A higher or lower percentage has different meaning depending on the calculator, so compare it with the goal, limit, benchmark, or historical value relevant to your situation.
Tip: Keep all values in compatible units and use values from the same time period when the calculator compares two amounts.