Step-by-step instructions
- Enter or select Engagements.
- Enter or select Social impressions.
- Tap Calculate.
- Review the result shown directly below the calculator.
Social Engagement Calculator
Calculate social engagement by comparing engagements with social impressions.
How to use the Social Engagement Calculator
Calculate social engagement by comparing engagements with social impressions.
What the inputs mean
- Engagements
- Enter the value requested by this field label.
- Social impressions
- Enter the value requested by this field label.
Formula or calculation method
Engagements is divided by Social impressions and the result is multiplied by 100 to express the relationship as a percentage.
Example
For example, if Engagements is 25 and Social impressions is 100, the calculated result is 25%.
How to understand the result
The result is a percentage. A higher or lower percentage has different meaning depending on the calculator, so compare it with the goal, limit, benchmark, or historical value relevant to your situation.
Tip: Keep all values in compatible units and use values from the same time period when the calculator compares two amounts.