Step-by-step instructions
- Enter or select Canceled subscriptions.
- Enter or select Starting subscriptions.
- Tap Calculate.
- Review the result shown directly below the calculator.
Subscription Churn Rate Calculator
Calculate subscription churn rate calculator from canceled subscriptions and starting subscriptions.
How to use the Subscription Churn Rate Calculator
Calculate subscription churn rate calculator from canceled subscriptions and starting subscriptions.
What the inputs mean
- Canceled subscriptions
- Enter the value requested by this field label.
- Starting subscriptions
- Enter the value requested by this field label.
Formula or calculation method
Canceled subscriptions is divided by Starting subscriptions and the result is multiplied by 100 to express the relationship as a percentage.
Example
For example, if Canceled subscriptions is 25 and Starting subscriptions is 100, the calculated result is 25%.
How to understand the result
The result is a percentage. A higher or lower percentage has different meaning depending on the calculator, so compare it with the goal, limit, benchmark, or historical value relevant to your situation.
Tip: Keep all values in compatible units and use values from the same time period when the calculator compares two amounts.