Step-by-step instructions
- Enter or select Marketing spend.
- Enter or select Customers acquired.
- Tap Calculate.
- Review the result shown directly below the calculator.
Cost Per Acquisition Calculator
Calculate marketing spend per acquired customer.
How to use the Cost Per Acquisition Calculator
Calculate marketing spend per acquired customer.
What the inputs mean
- Marketing spend
- Enter the monetary amount shown by the field label.
- Customers acquired
- Enter the value requested by this field label.
Formula or calculation method
Marketing spend is divided by Customers acquired. The calculator formats the quotient as the requested result.
Example
For example, entering 100 for Marketing spend and 4 for Customers acquired gives a result of 25.
How to understand the result
The result is the rate, ratio, or amount produced by dividing the first quantity by the second.
Tip: Keep all values in compatible units and use values from the same time period when the calculator compares two amounts.